Rape and assault make for bad ads, Belvedere and others find
( Belvedere )
Vodka company Belvedere thought its ad featuring a shocked-looking woman trying to get away from the grip of a smiling man was funny. But consumers found the Facebook spot and its tagline – “Unlike some people, Belvedere always goes down smoothly” – to be “disgusting” and an example of “badvertising.” Amid calls for a boycott of the Polish brand, Belvedere removed the ad and posted an apology from President Charles Gibb. “The offensive post … should never have happened,” he wrote. “The content is contrary to our values and we deeply regret this lapse.”
Around the same time, a Georgia steakhouse pulled a sandwich off the menu that it had said was inspired by singer Chris Brown’s alleged beating of former girlfriend and pop star Rihanna. The Chops & Hops steakhouse had unveiled its Caribbean “black and bleu” sandwich with a tweet: “Chris Brown won’t beat you up for eating this unless your name starts with a R and ends with A.”
Ultimately, the restaurant promised to donate six times the amount of the burger’s sales to an anti-domestic violence nonprofit. “Many of us have been affected by domestic violence in some manner and realize that this is no joke,” wrote owner Mychell Lang on Facebook.