Netflix has hired a new marketing chief from Warner Bros. in Hollywood.

Netflix has hired a new marketing chief from Warner Bros. in Hollywood. (Paul Sakuma/via Los Angeles Times / July 23, 2012)

Continuing to add more Hollywood talent to its executive ranks, Silicon Valley giant Netflix has hiredWarner Bros.' veteran Kelly Bennett as its chief marketing officer.

Bennett worked for nine years at the Burbank studio, most recently as vice president of interactive, worldwide marketing, where he oversaw international online advertising campaigns for a wide range of films including the current release "The Dark Knight Rises."

He replaces 12-year Netflix veteran Leslie Kilgore, who left in January following a very troubled 2011 marked most notably by the abandoned attempt to create a new DVD brand called Qwikster.

Bennett is the second executive with deep studio roots to be added to Netflix's senior management team, along with chief communications officer Jonathan Friedland, who joined from theWalt Disney Co.last year.

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-- Ben Fritz, Los Angeles Times