Technology team members at Warner Bros. work last month in a "scrum room," where employees come together to work for several weeks at a time on specific projects.

Technology team members at Warner Bros. work last month in a "scrum room," where employees come together to work for several weeks at a time on specific projects. (Bob Chamberlin / Los Angeles Times / September 10, 2012)

The lobbies of most Hollywood offices are decorated with movie posters and Academy Awards.

But on the sixth floor of a building on Warner Bros.' Burbank lot, the lobby is decorated with patents — 24 of them, for things such as "a method and apparatus for providing lossless data compression" and "motion picture anti-piracy coding."

This might be a sneak peek at the future of the modern studio, where the digitization of delivery systems and the power of social media mean that making great movies and television shows is no longer enough to succeed. The new studio needs to manage complex processes as efficiently as Google and reach consumers as aggressively as Apple.

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