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Media Industry

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Top Media Industry Articles see all

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  • Read On: A less expensive branding campaign

    Read On: A less expensive branding campaign
    Let’s go back for a moment to November 2011. The city of Glendale had just announced a new marketing/branding campaign designed to spruce up the city’s bland ’n boring image for good. It had committed $1 million to this task and entrusted it to North Star Destination Strategies of Nashville, Tenn., because who knows Glendale better than the Deep South?
  • DreamWorks Animation launches family-oriented YouTube channel

    DreamWorks Animation — the studio behind the "Shrek," "Kung Fu Panda" and "Madagascar" movie franchises — has launched a family-oriented YouTube channel in the latest move by Hollywood to target the Internet generation. The Glendale...

    Videos feature council hopefuls

    Videos feature council hopefuls
    Tired of the traditional format of candidate forums hosted at a church, community center or country club, members of one local group decided to take their questions for this year’s City Council candidates to a different community gathering space:...

    Disney to donate $2 million for Hurricane Sandy relief efforts

    The Walt Disney Co. on Thursday announced plans to donate $2 million to efforts to rebuild in the wake of Hurricane Sandy. The U.S. death toll from the storm rose to 75 overnight Wednesday, and about 2.5 million remained without power in metropolitan New...

    La Caņada High hosts TEDx event

    La Cañada High hosts TEDx event
    For those not content to wait on the world to change, La Caņada High School offered an alternative Sunday afternoon, when a panel of students shared their ideas, experiences and visions for a happier, more connected world in a TEDx event that was recorded...